Peel and reversal labels can be manufactured with a dry peel layer with no spine or hinge. When you peel the cover back it comes away from the bottom layer completely, with a non-adhesive reverse side. This product is perfect for on pack promotions, for instance if you want the consumer to return a coupon or competition entry. Because there is no adhesive on the top layer, the consumer can hand write on the reverse of the label. This also means that the label can be kept in a pocket, wallet or purse, without it sticking to something like a normal label would.